Search for tag: "marketing"

The psychology behind motivation and professional fulfillment

A STEP AHEAD: A look at how people, process and technology can future-proof your marketing team. In episode 2 of the series, leading behavioral psychologist talks to IBM about the psychology behind…

From  chq_master_librarians

Building a culture that creates a high-performing marketing team

A STEP AHEAD: A look at how people, process and technology can future-proof your marketing team. In episode 3 of the series, Burberry’s US Marketing Director speaks with IBM about his journey…

From  chq_master_librarians

Implementing Adobe Workfront: Key insights from the experts

A STEP AHEAD: A look at how people, process and technology can future-proof your marketing team. In episode 4 of the series, work management experts at IBM and Adobe share their own real insights,…

From  chq_master_librarians

Enterprise work management: what it is and why it’s important

A STEP AHEAD: A look at how people, process and technology can future-proof your marketing team. In the first episode of the series, we explore why brands need to think about reimagining how they…

From  chq_master_librarians

Cooking With Marketing: A better recipe to deliver client value

Let's create better client experiences! Marketing has been working on a better recipe to understand our clients, create personalized content in modern formats, and…

From  chq_master_librarians

Enablement video for using the IBM LinuxONE My DM campaign

How-to video that helps business partners make the best use of the IBM LinuxONE campaign in prospecting efforts for their LinuxONE based solutions

From  chq_master_librarians

See how a Chief Data Officer benefits from a retail orchestration hub

Meet Arthur, the Chief Data Officer (CDO) of a retail company. Learn how Arthur uses IBM Cloud Paks to obtain better insights so he can improve his organization's digital business performance,…

From  CorpMkt-EiC-JY

Discover 2 Love Podcast - with IBM and The Marketing Society.

Tracey Gilbert, IBM Executive for Customer Transformation and Sophie Devonshire, CEO of The Marketing Society discuss the latest trends in Customer Experience.

From  060000DX19 060000DX19

Automotive's holistic approach to customer experiences

Industry experts at the IAA event talk about the transformation from selling cars to selling digital experiences. Hear how OEMs started in silos, but they are now feeling the pressure to move to from…

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Transformação CX Inteligente com IBM e Adobe

O consumidor moderno espera personalização em todo o ciclo de vida do cliente. É nossa responsabilidade alinhar-nos com as expectativas em constante evolução e…

From  5500038UB8 5500038UB8

Transformación inteligente de CX con IBM y Adobe

El consumidor moderno espera personalización en todo el ciclo de vida del cliente. Es nuestra responsabilidad alinearnos con las expectativas en constante evolución y brindar la…

From  5500038UB8 5500038UB8

Pfizer discusses mission-critical SAP HANA on IBM Power Systems at Think 2021

Pfizer was developing one of the three vaccines now being used to rid the world of the Covid-19 pandemic. It needed the capability to deliver the vaccine that must stay at -112 degrees fahrenheit.…

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Games, AI and the future of cognitive computing

Developing AI programs to master board games drove progress in the field — including advances in techniques for search algorithms and evaluation functions. However, research in such…

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Research with a Purpose

The Kenya Resilient Arid Lands Partnership for Integrated Development (Kenya RAPID) program brings together public and private institutions and communities with the goals of increasing access to…

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The false choice in hybrid cloud

Talia Gershon, Director of Cloud Infrastructure Research for IBM Research, speaks on the false choice between agility and security for your organization. IBM Research is creating tools for the hybrid…

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IBM Research — Inventing What's Next

IBM researchers are inventing what’s next in science and technology. Our goal is to catalyze and drive the advancements that shape our world.

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