Implementing Adobe Workfront: Key insights from the experts

A STEP AHEAD: A look at how people, process and technology can future-proof your marketing team. In episode 4 of the series, work management experts at IBM and Adobe share their own real insights, experience and top tips on how they transformed their marketing operations with a holistic approach spanning people, process and platforms. They discuss what organizations should consider to de-risk decision making, how to know what is working and why, and ways to ensure team buy-in. Featuring Steve Winchester, Adobe Workfront Business Development Lead at IBM iX, Saralyssa Gonzalez, Strategy and Operations Lead, IBM Marketing at IBM, and Creighton McEwenGroup Program Manager at Adobe.