A blueprint for AI-powered marketing transformation in Financial Services

Marketers are under immense pressure today to lead their organizations through this change and deliver on the promise of more efficient AI-powered content supply chains and empowered employees while navigating the complexity and risks of this task. And even more so for Financial Services marketers, who must contend with industry regulation and added data security and privacy requirements.In order for Financial Services organizations to compete, they need a blueprint for implementing AI with proper governance and data standards so they can maximize the benefits of CX personalization while trusting every experience they create, across every customer and employee interaction. Hear from IBM on how we're helping financial services organizations navigate this challenge.