Building a culture that creates a high-performing marketing team

A STEP AHEAD: A look at how people, process and technology can future-proof your marketing team. In episode 3 of the series, Burberry’s US Marketing Director speaks with IBM about his journey leading marketing teams at Burberry, GAP and Adidas. He shares specific examples of how to build culture and how to create innovative ways to work, motivate, and collaborate with hybrid teams. Featuring Andrew Frost, Adobe Workfront Delivery Lead at IBM iX, and Luceny Fofana Marketing Director, Americas, at Burberry.