Japan Airlines has embarked on a mission to set a new standard for customer service: personalized travel recommendations based on customer information provided to the airline. The airline decided to start with one of its premier travel destinations – Hawaii. Its Makana-chan personal assistant, powered by IBM Watson AI technology, provides recommendations and information from the time the customer begins searching for a flight. More than 80 percent of Makana-chan users would recommend it to others – an indication that Japan Airlines has hit on a formula for success and differentiation in a crowded travel market.Read more: https://www.ibm.com/case-studies/japan-airlines-ibm

“For Japan Airlines, building a smarter airline through technology means delivering a totally new experience for the customer journey,” explains Takayuki Okamoto, Manager of the Web Sales Department, Japan Airlines

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•IBM Client References: http://bit.ly/1hzYvlB