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IBM works with the Masters to design, develop, and deliver the digital experiences found in the Masters app and website. This year, IBM Consulting is using generative AI models developed with IBM…

Drone footage of the Masters golf course, 1580x480, for leadspace background only.

Drone footage of the Masters golf course, 1580x480, for leadspace background only.

Drone footage of the Masters golf course, 1920x1080, for leadspace background only.

The Masters digital infrastructure runs workloads across multiple clouds from multiple vendors. This “hybrid by design” architecture—enabled by Red Hat OpenShift—increases…

IBM uses watsonx to manage the entire lifecycle of generative AI models that instantly reveal the risks and rewards for every shot on every hole at the Masters. The moment a shot comes to rest, the…

The award-winning Masters app combines innovation and data-driven insight with beautiful design and user experience. IBM iX and the Masters Digital team co-create the experience using the IBM…

This 24-hour rolling incident analysis is representative of the volume and variety of security events the Masters experiences over the course of one day. Most of the events are not serious. So the…

To add AI-powered, spoken commentary to more than 20,000 video clips produced at the Masters, the team started with a large language model (LLM), which had been trained on a massive corpus of…

Data from the course flows through a series of public and private clouds, where it is integrated and analyzed. This diagram shows the automated workflow for AI commentary, a new feature in the…

During the tournament, the team from IBM Consulting works closely with the Masters Digital team in the state-of-the-art Masters Content Center. From here they co-produce the Masters digital…

To produce the insight and content found in the Masters digital experience, a variety of data from multiple sources is captured by cameras, microphones, lasers and volunteers. This includes data…

Scott Van Pelt explains how IBM created the Masters Digital Experience.