Search for tag: "connected consumer"

eprimo : Using AI to augment the digital service experience for customers

Consumers leading a connected lifestyle expect instant service. If they don’t get it, they often switch to a competitor. This led eprimo GmbH, an energy discounter in Germany, to engage IBM…

From  5500022KRT 5500022KRT on March 10th, 2020

Globo TV scored huge audiences during the 2014 FIFA World Cup by teaming up with IBM Analytics.

Using a social sentiment analysis solution from IBM, Globo showed viewers what people were talking about during each 2014 FIFA World Cup match in real time, enabling the company to tailor its…

From  chq_mkt_delegated on October 10th, 2018

AMC Networks - predicts audience preferences with IBM Analytics

AMC Networks is using IBM analytics to understand viewing patterns across traditional and digital channels, making smarter scheduling and marketing decisions, and win new viewers and advertisers.

From  chq_mkt_delegated on October 10th, 2018