MediaWorld, Italy’s largest consumer electronics retailer, needed to realign its marketing model to put customer data at the center of its campaigns. After implementing IBM Watson Campaign…
Watson knows all about your content and can make recommendations to drive your marketing and merchandising efforts. IBM Watson Content Hub works with IBM Watson Campaign Automation to help you…
Enabling its customers to draw more meaningful intelligence from their consumer data, IBM Business Partner IGNI S.A. de C.V. uses IBM Watson technology to create targeted marketing campaigns that…