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The Weather Company Conversations is an interactive solution that helps facilitate personalized AI conversations with consumers virtually anywhere online.
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In this session, learn the essentials of strategic and meaningful
content creation and how you can start your communications and marketing
journey today!
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IBM Watson Advertising Accelerator is a better way forward for dynamic creative optimization. We move beyond contextual relevance to optimize display and video creative based on real-time consumer…
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The explosion of available data and the challenges of harnessing it often make the truth about relationships between brands and consumers seem further away than ever. IBM Watson Advertising asked…
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Le
géant de la publicité, Wunderman Thompson, explique comment il utilise le
Machine Learning pour mieux connaître les comportements humains…
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Daten
haben die Kapitalrendite für die Kunden verbessert, die eine skalierbare,
effiziente ML-Pipeline verwenden, um umfangreiche Vorhersagen zu steuern.
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I
dati hanno aumentato il ROI dei clienti, grazie a una pipeline ML scalabile ed
efficiente in grado di portare a previsioni di volume elevato.
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Rentabilidad
de la inversión aumentada con datos para sus clientes que utiliza una
canalización ML eficiente y escalable para dirigir predicciones…
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광고 대기업 Wunderman Thompson은 고객의 ROI를 높이는 최상의 통찰력을 확보하기 위해 머신 러닝을 활용했습니다. IBM Watson Studio와 오픈 소스 도구의 조합을 사용하면, 일상적인 오퍼레이션 시간을 최소화하고, 통찰력 발견 및 가설 도출에 더 많은 시간을 투자할 수 있습니다. Wunderman Thompson의 데이터 및 AI…
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Advertising giant Wunderman Thompson describes how it uses machine learning for better discovery of human insights—insights that help increase ROI for its clients. Learn how the company and its…
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Jason Kolinsky is the first Chief Marketing Officer for Save the Cat!,
the best-selling portfolio of books on storytelling, commonly referred
to as the "bible of storytelling" for…
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The biggest problem in digital ad tech today is the lack of transparency. Blockchain can fix it.
Learn more: https://ibm.co/2E4YasE
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Centiment helps marketers and advertisers use emotional and artificial intelligence to better understand how to position a brand. "We’ve combined our own neurodata sentiment tools with…
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