Vinturas: Redefining the automobile customer journey with IBM Blockchain

In Europe, it’s increasingly common for people to custom order cars from manufacturers, and customers are coming to expect an Amazon-like tracking ability for their new cars. Vinturas used the IBM Blockchain Platform to develop a secure tracking ecosystem that securely stores a consolidated history of each vehicle on a distributed blockchain ledger as it moves along the chain. By making the finished vehicle supply chain more visible, the new blockchain solution is expected to unleash a cascade of benefits. Car buyers stand to gain a vast improvement in the quality of their purchasing journey. Car manufacturers are expected to reduce their costs by 10 percent or more as a result of improved supply chain transparency, and fleet owners will gain a huge leg up in their planning and fleet allocation processes. Read more: https://ibm.co/33sEJEv

“Blockchain is the technology that enables new business models a new way of working together with people or organizations who were competitors in the past and now can unlock significant value by working together,” explains Jon Kuiper, Chief Executive Officer, Vinturas.

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