The award-winning Masters app

The award-winning Masters app combines innovation and data-driven insight with beautiful design and user experience. IBM iX and the Masters Digital team co-create the experience using the IBM Garage and IBM Design Thinking to understand the user journey, enhance the design, and develop new features. For example, “My Group” allows digital patrons to watch every shot from all their favorite players. And “Round in 3 Minutes” uses AI to automatically produce highlight reels for every player, just minutes after they complete their round.