Reinvent Customer Engagement (BACKBASE & IBM)

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Episode: Reinvent Customer Engagement to Drive Progressive Modernization for Financial Institutions

Speakers: Jouk Pleiter, Founder & CEO, Backbase and Likhit Wagle, GM, Global Banking, IBM

Moderator: Jim Rapoza,Research Director, Aberdeen Group

Abstract: In this open panel discussion around customer experience transformation, watch how leading financial institutions can

•Learn trends on customer experience that are disrupting financial services sector

•Drive progressive modernization through customer experience transformation

•Initiate and reinvent customer engagement journey by building microservices on a modular architecture deployed on a flexible cloud environment

•Increase agility to meet the rapidly changing customer behavior

•Develop a hybrid-cloud strategy with IBM, and Backbase as an ecosystem partner

Watch our panelists discuss some key considerations and recommendations that other financial institutions can follow to become industry leaders.

#customerexperience #applicationmodernization #bankingtransformation

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