The contact center—the hub of most customer service operations—has come a long way in the past couple of decades. Tools such as interactive voice response (IVR), agent assist, robotic process automation, and chatbots have already made customer service agents more productive. However, the use of these technologies in most enterprises is fragmented.  See how generative AI can delight customers with a more seamless experience and increase productivity for the organization in these three key areas: self-service, human agents, and contact center operations.