IBM and Environmental Sustainability - Making it Part of Our DNA

Across multiple industries sustainability has moved from a just a moral imperative to a business imperative.  Many companies make claims around sustainability but really pick and choose projects more for visibility than for impact.  The trick to becoming truly sustainable is not in the flashy projects, but making changes to day to day business practices and decisions.  Bill Green, https://www.linkedin.com/in/william-green-8482964/, discusses how IBM strives to make environmental sustainability so ingrained in what we do, it's like it has become part of our DNA.