Vapo Oy – once a traditional Finnish energy company – is on a journey to providing higher value-add products and digitalized services for its customers in the Nordics and across the globe. For the sustainability strategy of the company it’s essential to be able to act fast. IBM Planning Analytics played a key role at Vapo Oy managing the change and by helping the company plan new investments in activated carbon – meeting an emerging market in Europe for water, air and gas purification with a low carbon footprint. By doing so Vapo Oy is re-writing it’s future and continues to invest into solutions that not only help their customers with a sustainable way but also Finland to meet its aggressive CO2 elimination standards by 2035.