Bruno Aziza, IBM's new GVP for data analytics and AI, discusses IBM's strategic position in the generative AI era with theCUBE Research Executive Analyst John Furrier during the IBM Analyst Forum 2024. Highlighting IBM's deep-rooted credibility, historical contributions to data technology and enterprise trust, Aziza emphasizes the transformative wave of generative AI as an opportunity for companies to revamp their data and infrastructure strategies.