Honda Cars India knew it needed to sustain and evolve its business simultaneously through a deeper understanding of real customers’ needs, supported by a robust customer management platform. It worked with consultants from IBM Garage to create a new CRM platform based on the IBM IoT Connected Vehicle Insights solution running on IBM Cloud to boost safety, convenience and fun for its customers. Insights from the CRM solution will help Honda Cars India create an engaged customer experience while driving internal value for the future of the company. Read more: https://ibm.co/2M10Yvg

“To accelerate our work, we needed an agile collaborator that thrives on change; we found that in IBM,” explains Masahiro Honda, Director of Information Technology, Honda Cars India Ltd.

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•IBM Client References: http://bit.ly/1hzYvlB