Farmers are Heroes: A conversation with Plan21 President Fabián Román

As one of the first participants in the IBM Sustainability Accelerator pro-bono social impact program, Plan21 Foundation for Sustainable Human Development is helping smallholder farmers in Latin America manage their crops more sustainably — with the goal of increasing their productivity and income, and contributing to consumer awareness and the development of more responsible markets. In this video, you'll hear from Plan21 Co-Founder and President, Fabián Román, in a discussion with IBM Vice President and Chief Impact Officer Justina Nixon-Saintil about farmers testing the YvY mobile application to help farmers in Latin America build more sustainable livelihoods and ensure food security.