Embracing Generative AI for Elevated Customer Service

Customer service has topped the list of functions CEOs consider a #1 priority for generative AI investment¹, so the race is on to accelerate adoption of these technologies.

Join IBM to learn how companies are embracing generative AI to uplevel their customer service:  

• Using conversational search and personalized recommendations to help customers can find what they’re looking for quickly, with human-like responses generated from finely tuned language models;  
• Understanding complex customer queries and accelerating the virtual agent build experience using watsonx Assistant, IBM’s conversational AI platform now powered by cutting edge generative AI features; and
• Navigating the potential risks and concerns with enterprise-scale generative AI adoption, putting in place proper governance and guidelines.  

 
¹ IBV CEO Guide to Generative AI for Customer Service, August 2023
² IBV CEO Guide to Generative AI for Employee and Customer Experience, August 2023

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