Data capture at the Masters

To produce the insight and content found in the Masters digital experience, a variety of data from multiple sources is captured by cameras, microphones, lasers and volunteers. This includes data about the course (e.g., hole numbers, distances, historical scoring averages), the players (e.g., name, world ranking, performance statistics), shots (e.g., date, time, distance travelled, landing zones), and more than 20,000 video clips of every shot on every hole.