Case study: IBM Cloud Satellite for innovating financial services applications
LendMore wants to grow revenue by personalizing the user experience of GettingHome, a successful application customers currently use to apply for home loans. By analyzing real estate, community satisfaction surveys, and their own customer data, and by partnering with local businesses in different regions, LendMore wants to deliver relevant life-style information and offers from within their app. With these changes, LendMore intends to build longer term relationships with customers, generating multiple transactions instead of just single loans. Watch how IBM Cloud Satellite provides a solution.