British American Tobacco (BAT) looked for major cost savings to free up cash for investment in growth. Partnering with IBM, BAT has designed and implemented a new global SAP template in more than 180 markets worldwide in record-breaking time and delivered significant business value.

"The TaO program is a key part of our global strategy and will make a major contribution to funding BAT's future sustainability and growth." Explains Shon Kumar, Global Programme Director, BAT. #IBMClientVoices

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