This 60-minute Webinar will cover the business drivers and the type of results that a software platform approach can achieve. It will incorporate interactive questions and answers regarding the business and organizational challenges associated with this type of transformation, as well as the engineering processes associated with achieving a common software platform. The Webinar also will include a live demonstration of how IBM uniquely supports this approach within its Engineering Lifecycle Management suite, showing the advantages of sophisticated configuration management over typical "clone and own" methodologies common in automotive today.