MediaWorld, Italy’s largest consumer electronics retailer, needed to realign its marketing model to put customer data at the center of its campaigns. After implementing IBM Watson Campaign Automation, the retailer’s personalized one-to-one campaigns often deliver conversion rates 10 to 30 times higher than previous marketing efforts.
“[With IBM Watson Campaign Automation … we] are able to provide the right message at the right person in the right moment,” explains Chief Digital and Marketing Office, MediaWorld.