MediaWorld uses IBM Watson Campaign Automation to put customers first

MediaWorld, Italy’s largest consumer electronics retailer, needed to realign its marketing model to put customer data at the center of its campaigns. After implementing IBM Watson Campaign Automation, the retailer’s personalized one-to-one campaigns often deliver conversion rates 10 to 30 times higher than previous marketing efforts.

“[With IBM Watson Campaign Automation … we] are able to provide the right message at the right person in the right moment,” explains Chief Digital and Marketing Office, MediaWorld.

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