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48:08 Learn How to Use Customer-Level Data to Shape… Learn How to Use Customer-Level Data to Shape Customer Journeys and Drive Loyalty	Learn How to Use Customer-Level Data to Shape Customer Journeys and Drive Loyalty Firms aspire to the benefits of a customer journey focus but struggle to achieve them because of obstacles in four realms: approach, ownership, tools, and culture. A shift in focus from channels and… ibm marketing marketing technology forrester research watson marketing From 50QHPYU842 50QHPYU842 on July 27th, 2018 8 plays
28:07 20 Years In: The State of the CX Profession 20 Years In: The State of the CX Profession	20 Years In: The State of the CX Profession While CX professionals have finally reached the boardroom, they must pick up steam to master the tools, techniques & customers of tomorrow. global business services customer experience experience design cx ux forrester research From 50QKF2525J 50QKF2525J on July 12th, 2018 83 plays

48:08

Learn How to Use Customer-Level Data to Shape…

Learn How to Use Customer-Level Data to Shape Customer Journeys and Drive Loyalty

Firms aspire to the benefits of a customer journey focus but struggle to achieve them because of obstacles in four realms: approach, ownership, tools, and culture. A shift in focus from channels and…

ibm marketing marketing technology forrester research watson marketing

From 50QHPYU842 50QHPYU842 on July 27th, 2018 8 plays

28:07

20 Years In: The State of the CX Profession

While CX professionals have finally reached the boardroom, they must pick up steam to master the tools, techniques & customers of tomorrow.

global business services customer experience experience design cx ux forrester research

From 50QKF2525J 50QKF2525J on July 12th, 2018 83 plays