Search for tag: "connected consumer"

Globo TV scored huge audiences during the 2014 FIFA World Cup by teaming up with IBM Analytics.

Using a social sentiment analysis solution from IBM, Globo showed viewers what people were talking about during each 2014 FIFA World Cup match in real time, enabling the company to tailor its…

From  27000231V0 27000231V0 on October 10th, 2018 2 plays

AMC Networks - predicts audience preferences with IBM Analytics

AMC Networks is using IBM analytics to understand viewing patterns across traditional and digital channels, making smarter scheduling and marketing decisions, and win new viewers and advertisers.

From  27000231V0 27000231V0 on October 10th, 2018 56 plays