Search for tag: "advertising"

Wunderman Thompson + IBM: Elevating Machine Learning with Data and AI

Advertising giant Wunderman Thompson describes how it uses machine learning for better discovery of human insights—insights that help increase ROI for its clients. Learn how the company and its…

From  5500021X6T 5500021X6T on April 24th, 2020 320 plays

Jason Kolinsky - Storytelling for Tech Professionals

Jason Kolinsky is the first Chief Marketing Officer for Save the Cat!, the best-selling portfolio of books on storytelling, commonly referred to as the "bible of storytelling" for…

From  550002V88T 550002V88T on January 30th, 2020 3 plays

How is blockchain going to improve the digital advertising supply chain

The biggest problem in digital ad tech today is the lack of transparency. Blockchain can fix it. Learn more: https://ibm.co/2E4YasE

From  5500019Y4B 5500019Y4B on September 17th, 2019 67 plays

Centiment: Enhancing a Brand's Emotional Intelligence with AI + Neurodata

Centiment helps marketers and advertisers use emotional and artificial intelligence to better understand how to position a brand. "We’ve combined our own neurodata sentiment tools with…

From  270006MQHP 270006MQHP on July 20th, 2018 164 plays