Wunderman Thompson + IBM: Journey to AI Audiogram
From 5500021X6T 5500021X6T on June 3rd, 2020
It's seldom in my career that I've been just completely blown away. I've got to say the work with our team along with IBM in actually digging in and looking at this information and using it to create a sense of pace for every community across all communities in the US and be able to see what the economic impact has been and also what is happening currently and using that using machine learning and prediction capabilities to then be able to say when communities will come back to normal.
With our Watson Machine Learning platform we're analyzing the sequence and nature of over $1.1 trillion in transactions across 40 categories over 3 years with 270 million people across 3140 counties.
This is the game changer part for most people in the conversations because while it's interesting to see and have human insights and be able to do things like prediction, the question is can you do something about it.
IBM is a material partner in this -- and they are aggressively supporting us across the board. They’ve been a fantastic partner in helping us go from ‘maybe we should do this’ to having what I think is probably one of the most compelling and robust views you can action from and build from into the marketplace.