WisdomTree: Improving sales and marketing with AI to drive peak net-flows
WisdomTree leverages IBM Watson Services to build an AI-powered lead prioritization system. It uses a machine learning model based on the IBM Watson Personality Insights service and helps WisdomTree's sales team prioritize leads based on past interaction. This helped WisdomTree improve their net assets inflows significantly.
"We worked with IBM Watson to create a machine learning model. That helps us determine, one, who we should be talking to; second, what we should be talking to them about; and third, what’s the most effective way for us to have that conversation," explains Kurt MacAlpine, Executive Vice President and Global Head of Distribution, WisdomTree. #IBMClientVoices
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