The Skanderborg Music Festival (aka “Smukfest”), located in Denmark, takes place during the second weekend of August in a bedazzled eco-village village deep in a beechwood forest. More than laying claim as one of Denmark's oldest and most beloved summer festivals, Smukfest has evolved as showcase of IBM's ladder to AI:  Collecting and organizing festival data, applying Watson anywhere using Cloud Pak for Data and Watson OpenScale and infusing AI capabilities with Cognos Analytics and Watson Assistant. Rain or shine, IBM data and AI solutions help Smukfest surpassing guests’ expectations on safety, comfort and yes, plenty of oranges to squeeze into the most favorite festival beverage.