Every customer complaint is a key business opportunity to grow your business and improve customer relationships on foot of valuable customer feedback. Permanent TSB did just that by transforming the way it handles customer grievances with the help of Insight 2 Value and IBM® Business Automation Workflow technology. By responding faster and more effectively to complaints, the bank is inspiring measurable loyalty. Read more: https://ibm.co/36KHp3X

“We wanted to get to the root cause of why customers were getting in touch to enable the best possible resolution of each complaint. At the same time, we wanted to eliminate manual workloads and enhance reporting internally,” explains Elaine Kearns, Head of Complaints & Remediation at Permanent TSB.

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•IBM Client References: http://bit.ly/1hzYvlB