Pon Holdings came from a situation where the company was not utilizing any data at all from the outside world within its business. In the cognitive era, the company is leveraging IBM Analytics in an effort to constantly monitor all the relevant data in its sector from sources such as customer websites, social media data and other external resources. Read More: http://ibm.co/1Yq7GXL.Peter van den Toorn, Manager Business Intelligence, PON Holdings, explains If you look at the world around, it is just constantly moving. There is a lot of data going on. We use IBM and IBM solutions to be at the right time at the right place based on the data that is going on in the world.