Origins of and developments in the IBM MarketScan Research Databases for real-world evidence generation
In this panel discussion, IBM experts involved in the genesis and growth of MarketScan will:
- Discuss the environment that led to its creation
- Comment on how it has grown over time
- Review some of the key elements that set it apart from other market-leading sources
- Share their thoughts on how real-world evidence generation will evolve over the course of the next 5 years.