MOL Group remake the service station experience with AI-powered, data-driven customer engagement

MOL is an integrated oil and gas company with 25,000 employees in 30 countries, and over 2,400 service stations in 10 countries. Today, their transformation focus is on accelerating their journey from a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider. MOL intends to delight customers, empower employees, and unlock new revenue. To get there, MOL Group is accelerating hyper-personalization in Marketing with AI, powered by IBM Consulting and
Salesforce.