In the IBM TechXchange 2025 Partner Day session, Kareem Yusuf Ph.D., Senior Vice President of Ecosystem Strategic Partners and Initiatives, emphasized the critical role of ecosystems in scaling AI adoption across enterprises. He described a vibrant ecosystem as a community of diverse participants—including resellers, ISVs, service partners, and hyperscalers—working together to drive mutual success. Yusuf introduced the concept of a “content-based ecosystem,” where generative AI agents are embedded into business processes and applications to deliver real ROI. He highlighted the importance of orchestrating these agents across systems like ERP and CRM, and stressed the need for interoperability, curated content, and open standards to accelerate time-to-value for clients.
Yusuf also spotlighted IBM’s watsonx Orchestrate and the Agent Connect program as key enablers of this ecosystem, allowing partners to build, integrate, and publish AI agents that support critical business domains such as HR, procurement, and customer service. He underscored the importance of curation—not just assembling agents, but ensuring they are relevant, interoperable, and easily orchestrated. Throughout the session, Yusuf encouraged partners to engage hands-on with the technology, learn through sandbox experiences, and contribute to a shared mission of delivering enterprise productivity through AI. His closing message reinforced that the ultimate goal is not the technology itself, but the tangible value it brings to customers.