There are surging data mining demands in a lot of areas within Honda, however, these were not enough for LOB executives to decide to use analytics in their real-world operations, for cost reduction, operation effectiveness and new value creation.Read more: http://ibm.co/1NXdBlE .Kyoka Nakagawa, Research & Development, Honda R&D Co., LTD Automobile R&D Center, explains With IBM Analytics we can now identify within our own research and development where we should be going from the data analysis we capture.