From Commodity to Competitive Advantage: Innovating with OpenTelemetry

As OpenTelemetry becomes the industry standard for instrumentation and telemetry data collection, observability is entering a new era—one where foundational setup is no longer the differentiator. But commoditization doesn’t mean stagnation. In fact, it opens the door for innovation. 

In this follow-up to our popular March webinar, we’ll explore how teams can move beyond basic implementation and turn OpenTelemetry into a competitive advantage. Learn how intelligent data collection, automated instrumentation, and flexible configuration are shaping the future of cloud-native observability. 

You’ll also see how IBM Instana builds on OpenTelemetry’s foundation to deliver AI-powered observability that’s cost-efficient, real-time, and ready for the complexity of today’s distributed systems.