Explore how AI will impact the future of client experience in telecommunications

Ana Paula De Jesus Assis had the opportunity to explore how AI will impact the future of client experience in telecommunications during a recent conversation with Agustin Martin Mayo, Digital Care Director at MASORANGE Spain.

IBM has been working with this leading telco provider for years to unlock the potential of AI in customerservice –and are now taking the collaboration to the next level with the introduction of generativeAI to enhance their chatbots, better understand interactions, and help them build even stronger relationships with their customers.

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Explore how AI will impact the future of client experience in telecommunications

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