Under the threat of potentially crippling financial penalties, Brownells must remain compliant with the firearms industry’s stringent, complex and ever-changing regulatory environment. The company utilizes IBM Operational Decision Manager software to maximize the agility and flexibility of its business rules, not only ensuring compliance but also meeting customers’ high expectations for e-commerce transactions. Read more: https://ibm.co/2vY3isQ

“I think ODM at a higher level is about decoupling the integrations within any system, business rules being a very important part of how our business works.  Business rules are ultimately what makes a business different from other businesses, how you process an order, how you satisfy the customer.  By decoupling that, you give yourself ultimate flexibility.”  Curt Graff, Director of Technology, Brownells, Inc. #IBMClientVoices

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