Mark Lack, Manager of Strategy Analytics and Business Intelligence at Mueller Inc discusses the use of Analytics to transform his company into a leader in their industry. Read More: http://ibm.co/1HU6rrT Mark Lack explains "Now we're looking at data a lot more closely and not just down to the aggregate level, but down to the fine level. Because, what the system allows you to do with the heavy lifting is, dig deep into your data to help you find those veins of gold that are stored in there, that you're looking for".