Analytic Partners: Using weather data to help clients optimize marketing investements

Analytic Partners is using The Weather Company data to improve it's ability to customize and fine tune the analytics it provides to its customers, improving digital ROI 40%. Read more: https://ibm.co/34sjGSS

“We looked at the methodology from the Watson Weather from The Weather Company and we were pretty blown away about the amount of data that was being consumed to process and everything that went into driving their forecasts,” explains Brandon Rude, Senior Consultant, Analytic Partner.

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Analytic Partners: Using weather data to help clients optimize marketing investements

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