IBM iX + Unilever: Restoring trust in advertising
From 270002CGGW 270002CGGW on December 11th, 2019
Blockchain and the IBM Advertising Consortium has allowed Unilever to have a single source of truth in the systems and processes for their brand advertising program. Together with the Consortium partners, we are simplifying a process that has grown unwieldy and bringing transparency to measured KPIs and accountability to vendors. Unilever is setting an example for many other companies to disrupt their advertising programs and partners in a similar fashion.