The Bestseller brand offers more than fast fashion brands; it provides a fashion lifestyle. Keeping up with fashion in India means tracking trends that vary from region to region and even within cities. Bestseller will use IBM Watson AI capability to predict the right merchandise for the consumer at the right time. With Watson mining deeply into big data, the retailer can forecast which items are on point, and what’s yesterday’s news. Read more: https://ibm.co/2NN89Xo

“How do you predict the next trend? How do you focus the next change in assortment mix, the size ratios? That's going to be what Watson is going to enable us to do,” explains Vineet Gautam, CEO, Bestseller India.

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•IBM Client References: http://bit.ly/1hzYvlB